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Research papers

Product purchasing and TV viewing

In the Autumn of 1984, TVS and JWT commissioned AGE to conduct a study on a single panel which measured purchasing and television viewing over 12 weeks. This was to a certain extent a continuation of earlier work commissioned by JWT in 1966. The...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Phil Gullen, Hugh Johnson
June 15, 1986
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Citation

Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-purchasing-and-tv-viewing


Research papers

The use of video as an advertising medium in the Middle East

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Charles A. Rhodes, George V. Vassiliou
Company: MEMRB
June 15, 1986
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Citation

Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east


Research papers

The readership of recruitment ads

Helsingin Sanomat is the largest newspaper in Finland with a circulation of over half a million copies on Sundays and over 427.000 on weekdays. A major share of the newspaper's advertising sales consists of classified advertising, mainly real estate,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Caroline Lilius
June 15, 1986
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Citation

Lilius, C. (1986a, June 15). The readership of recruitment ads . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-readership-of-recruitment-ads-


Research papers

New research in a (fairly) new medium

Direct Mail is an advertising medium which has grown rapidly in the last decade and, in Britain, is the third largest in terms of advertising spend but it is one in which research expenditure is disproportionately small. Measurement of the medium...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Geoff Llewellyn, Ian Smith
June 15, 1986
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Citation

Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium


Research papers

The contribution of qualitative methodology to creative advertising

This paper discusses the contribution of qualitative research methodology to producing advertising that is both effective and creative. The argument links three main areas: 1) Changes in the models of how advertising works: away from transportation...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Judie Lannon
June 15, 1986
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Citation

Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising


Research papers

A study into the way women react to television and magazine advertising for the same product

This paper explains why a group of UK magazine publishers choose to conduct research into the way in which magazine advertisements and television commercials interact with each other, in terms of the communication achieved. The research is described...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Alan Smith
June 15, 1986
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Citation

Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-study-into-the-way-women-react-to-television-and-magazine-advertising-for-the-same-product


Research papers

Good data for good media deals for advertisers

This paper outlines the perspective that one international advertising agency currently has for the developing market in Pan-European television. The paper seeks to act as an agenda-setter for discussion as to the best way to make this come about in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Martin West
June 15, 1986
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Citation

West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Knowing how advertising works

The advertising industry is rapidly changing. Advertisers are looking for immediate results; often at a very short notice. Advertising agencies try to expand their service functions from merely creative to overall marketing services. The recession...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Meinard Carper, Hans Elzinga
November 27, 1985
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Citation

Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/knowing-how-advertising-works